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Link Popularity Web Site Promotion

Is your link popularity web site promotion getting you down?How would you like to see dramatic page ranking improvement?


Link popularity web site promotion is one of the most effective ways to market your website. Search engines are increasingly giving more relevance to link popularity. Therefore it is prudent to discuss this matter in more detail.

What is link popularity?

…It’s the total number of websites linking to your site.

How will link popularity benefit your website?

Link popularity web site promotion can gradually increase number of good quality links to your site and bring two major benefits.

1. Highly targeted visitors…

It is of paramount importance to include very powerful words in your links, which will entice visitor to click on your link. When a visitor arrives on your site, she will find high quality relevant content, which will build credibility with the visitor and create an incentive for web masters to link to your site. Now your website becomes viral. This just confirms the importance of link popularity web site promotion.

2. Dramatic improvement in search engine rankings…

Nobody knows exactly how search engines calculate importance of link popularity, but it is evident that link popularity plays an important role. Search engines have figured out that the best way to judge a site is by the amount of quality sites linking to it (remember what they say, you are judged by the company you keep).

It is known fact that many web masters are trying many tricks to gain better Page Rank. Many web masters buy links from the link farms, but those links are bad quality links and they don’t count. Link popularity is very difficult to abuse…

If you want to have successful link popularity web site promotion, you have to build a website with excellent original content.

This is how Google explains PageRank

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

So… how do you go about link popularity web site promotion?

Before you start approaching various web masters, you have to learn how to select suitable sites…success of your link popularity will entirely depend on that.

What to look for when selecting your link partner?

  • A professional looking site with information relevant to your site. If your site is about cameras it’s of no use linking to a site which sales health products.
  • It should have separate links page or strategically positioned links on different pages. Preferably, your listing should be as high as possible.
  • Obviously traffic that the site receives is of high importance. To check the traffic go to alexsa.com.
  • The site should in no way compete with your website. The purpose of link popularity web site promotion is to gain business not to lose business.
  • And the most important criterion is the number of good quality links your link partner receives.
How to find link partners?
  • The easiest way is to use major search engines to find sites which use same keywords as your web site. Analyze them for content, professionalism, what kind of audience do they attract…will they contribute to quality of your site.
  • Find how many links they have and who is linking to them. To check link popularity type in to search box link:www.yourdomain.com (replace yourdomain wit URL you want to find link popularity for).
  • Research the sites that are linking to them…select the best and see if they would be interested to link to you.
Just to point out, we are talking about one-way links. We are talking about other sites linking to you, without you providing link to them. Search engines are giving less and less importance to two way-links.

To reiterate again, your link popularity web site promotion success or failure will depend on the quality of your content. Majority of content on the net is of very low quality and most of web masters are looking for good quality fresh content. If your content is going to enhance their website they will give you one-way link.

How to approach potential link partners?

This is probably one of the most difficult aspects of your link popularity web site promotion. Quality web sites receive thousands of link requests. There fore it is crucial to write a very compelling e-mail.

The most important part of your e-mail is the head line. This will decide if the mail is going to be opened or thrown in to trash box.

Write a personal e-mail telling them how impressed you are with their website and how your content would compliment their site (remember your only tramp card is your quality content)

Then apologize for taking their valuable time and thank them for taking time to read your e-mail. Emphasize how serious you are about internet business. Include your telephone number and ask them to contact you if they need any help.

In conclusion…

To accomplish successful link popularity web site promotion you have to write first-rate original content which will attract website masters to link to your site. Natural growth of quality inbound links confirms importance of your website which translates in to higher page ranking. The final result is hundreds of targeted visitors to your website and increase in profits.

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